i have worked for big companies, for more than 18 years, these companies were known internationally for their values, the first one was Chinese so basically, if you have an idea about Chinese culture that was the predominancy, we did not have much room about inclusion or diversity, unless if you are a customer ( let me say that in the last 4 years their behavior has changed since they needed to be implemented in more countries). But then the second one is European, with high values, all about inclusion and diversity, then October 7th happened, and somehow the inclusion and diversity was not about Palestinian, it was never about Gaza, and i started asking myself, if i do boycott big companies of food and clothing etc.. how can i boycott my company? should i leave my work? and tried to have discussion like this with people around me, and most of the feedback i have got were it is the same everywhere unless you will work for a local company.
so i started hating myself, because my company did not reach to my values, and seeing ibtihal today facing her boss, exposing him, putting everything at risk i felt ashamed, i don't work for Microsoft but i worked for a company that did not recognize Palestine, or Palestinians, and that disturbed me a lot, having the courage to put your life in God's hand is the highest proof of courage someone can show. (btw i have left that company)
We won't lose anything when we are on the right side.
If government force out any company working against Palestinians we might have a big impact.
I have no idea how politics work, but i know that people movement can never stay unnoticed.